Website optimisation guide >

For most people optimisation is a bit of a grey area, what is it? how does it work? and in recent times a huge number of companies have taken advantage of peoples lack of knowledge of SEO, how the internet works and also the fact that there really is no guarantee of how long it takes for the effects of SEO to happen.

Many companies miss out the truth when they contact you to " guarantee you a position on page one of google ", many have great get out clauses in their contracts with the use of PPC (pay per click) so when you turn the heat up asking why your still not even in the top 10 pages let alone page 1, they respond with " we'll start you up on Adwords " get you page 1 instantly, with this they have fulfilled their contract and done nothing more than set up a few keywords and ad to show probably once or twice per day in your local area.

SEO can take months to take real effect and show any return, a big factor is in your sites design and also your sites age, if your website is 3 years old SEO you will see improvments in your position far quicker than a brand new website. It also depends how much competition there is on the net in your area of business, we will asses this for you for FREE and with our experience advise approximate costs and time scale.

The biggest piece of advice we can offer you is, do NOT be naive, no matter how pretty your website is, traffic (people) will not just find it on the off chance, and if they do will they be your targeted customers/visitors? the simple answer is NO, it takes time and money to create a successful website, and remember not all designers understand the principles of SEO just because they design websites!

Your local graphic design company or printers will probably offer you a great rate for a website along with your business cards, the fact of the matter is they probably dont know the first thing about how search engines work and how to get your site indexed & in a good position. the best thing to do is to ask them questions, after all if you find you can answer more questions than them through your research, do you really want them building your website?

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